AVP, Digital Marketing Partnerships and Innovation

Synchrony

AVP of Business Operations & Partnerships at Synchrony improving digital marketing partnerships and innovation. Collaborating with teams to drive business needs and vendor management.

Posted 4/29/2026full-timeCalifornia, Florida, Illinois, New York • 🇺🇸 United StatesLead💰 $75,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
Work with paid media leads to evolve media buying activities and balance new projects with their day-to-day workloads
Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
Frequently review leading industry news subscriptions, communicating key updates to the enterprise
Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets
Evaluate opportunities for AI throughout the org and support AI and Model review processes
Manage user access for the Media Team across internal systems and media platforms
Assist with operational process documentation and training for stakeholders
Perform other duties and/or special projects as assigned

Requirements

What you’ll need

Bachelor’s Degree, in lieu of degree, HS Diploma/GED and 7 years of experience in digital marketing and/or ad tech.
3+ years of experience in Ad Tech with Digital Media experience
Experience managing ad tech vendor relationships, contract negotiations, and JBP roadmaps
Experience onboarding new vendors through legal reviews, risk assessments, and contract terms.
Experience building and maintaining dashboards across excel and/or Tableau
Working knowledge of ad tech platforms and tools (i.e. Google Marketing Platform, DV360, DoubleVerify, Meta, Pinterest, LinkedIn, LiveRamp, or similar)
Ability and flexibility to travel for business as required

Benefits

Comp & perks

Flexibility to work from home or come into the office
Annual bonus based on individual and company performance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingad techvendor managementcontract negotiationsdashboard buildingrisk assessmentsJBP roadmapsdata analysisAI evaluationoperational process documentation

Soft Skills

collaborationcommunicationpresentation skillsproject prioritizationnegotiationflexibilityorganizational skillsleadershipstakeholder managementinnovation