VP Marketing Leader – Technology Partner Integration

Synchrony

Vice President Marketing Leader at Synchrony focusing on ISV channel and Home Specialty segment. Driving B2B2C growth through strategic marketing leadership and execution across platforms.

Posted 4/29/2026full-timeCharlotte • Connecticut, Illinois, North Carolina • 🇺🇸 United StatesSenior💰 $110,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Lead ISV channel marketing strategy and program execution for Home Specialty ISVs
Drive B2B2C growth across key ISV ecosystems
Shape partner and dealer value propositions for embedded financing
Establish scalable playbooks for launches and campaigns
Own ISV marketing budget and performance management
Lead strategy for key ISV partner events and experiences
Develop high-performing team with clear priorities and coaching

Requirements

What you’ll need

Bachelor’s Degree or high school equivalent with 11+ years of marketing experience in credit card industry
7+ years in marketing, channel/partner marketing, platform/ISV ecosystem marketing, fintech, or related growth roles
5+ years in leadership roles with people management and cross-functional initiatives
Strong executive communication, stakeholder management, and relationship-building skills
Working knowledge of API-enabled workflows and enterprise integration approaches

Benefits

Comp & perks

Flexibility to work from home or office
Opportunities for professional development
Annual bonus based on individual and company performance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B2C marketingchannel marketingpartner marketingfintech marketingAPI-enabled workflowsenterprise integration

Soft Skills

executive communicationstakeholder managementrelationship-buildingteam leadershipcoaching

Certifications

Bachelor’s Degree