VP, OnePay Partner – Product Marketing

Synchrony

VP Marketing leading product marketing strategy and initiatives for OnePay and Walmart credit program. Ensuring campaign readiness and collaborating with cross-functional teams in a fast-paced environment.

Posted 4/24/2026full-timeStamford • Arizona, California, Connecticut, Illinois • 🇺🇸 United StatesLead💰 $110,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Reporting to the Commercialization Leader, OnePay, the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program.
Translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans.
Ensure campaign readiness across channels and touchpoints.
Manage strategic planning processes to support critical prioritization and execution of marketing initiatives.
Drive key strategies across the finish line, partnering with client and cross-functional teams.
Develop strong business cases that influence key stakeholders and drive portfolio financial performance.
Lead development and evolution of the program value proposition.

Requirements

What you’ll need

Bachelor's Degree or, in lieu of a degree, a high school equivalent and 8+ years of digital marketing within the credit card industry.
5+ years of experience in product marketing, partner marketing, or commercialization (financial services, fintech, or retail preferred)
Demonstrated experience developing value propositions, messaging, and go-to-market plans for digital and/or financial products.
Strong cross-functional execution capability, including experience partnering with product, digital, analytics, creative, and risk/legal/compliance teams.
Ability and flexibility to travel for business as required.

Benefits

Comp & perks

flexibility to work from home near one of our Hubs or come into one of our offices
commutes to your nearest Hub for in-person engagement activities such as regular business or team meetings, training and culture events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingproduct marketingpartner marketingcommercializationvalue proposition developmentgo-to-market planscampaign managementstrategic planningfinancial performance analysiscross-functional execution

Soft Skills

communicationinfluencingcollaborationflexibilitystrategic thinkingstakeholder managementproblem-solvingleadershiporganizational skillsbusiness acumen

Certifications

Bachelor's Degreehigh school equivalent