VP, OnePay Funnel Optimization – Growth Strategy

Synchrony

VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.

Posted 4/22/2026full-timeArizona, California, Connecticut, Illinois • 🇺🇸 United StatesLead💰 $110,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Reporting the VP, Digital Growth & Acquisition Marketing
Serve as a core operator within the acquisition engine
Responsible for driving measurable improvements in funnel performance, conversion efficiency, and test-driven growth
Combine marketing expertise with strong quantitative rigor to design, execute, and scale structured experimentation
Partner closely across marketing, product, analytics, and credit teams to continuously improve acquisition outcomes

Requirements

What you’ll need

Bachelor's Degree or high school equivalent and 12+ years of marketing within the credit card industry
8+ years of experience in digital marketing, preferably within financial services, fintech, or retail media
5+ years in full-funnel optimization marketing, experimentation and/or performance marketing
Proven track record of driving measurable improvements in conversion rates, acquisition efficiency, or growth outcomes
Strong analytical capability with proficiency in Excel or equivalent tools for performance analysis
Experience improving or building testing infrastructure, reporting systems or performance frameworks
Ability and flexibility to travel for business as required

Benefits

Comp & perks

flexibility
option to work from home near one of our Hubs or come into one of our offices
required to commute to your nearest Hub for in-person engagement activities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingfull-funnel optimizationexperimentationperformance marketingquantitative analysisconversion rate optimizationtesting infrastructurereporting systemsperformance frameworksExcel

Soft Skills

analytical capabilitycollaborationflexibilitycommunication

Certifications

Bachelor's Degree