
AVP, Analytics
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • New York • United States
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Salary
💰 $115,000 - $200,000 per year
Job Level
About the role
- Lead analytics-driven strategy for a strategic and growing PayPal portfolio.
- Partner closely with Marketing, Credit, Finance, Product, and brand analytics leads to identify and quantify revenue and profit opportunities.
- Increase cardholder engagement, and optimize marketing and product performance.
- Translate customer, financial, and behavioral data into clear recommendations.
- Build business cases, and influence stakeholders to drive measurable portfolio growth.
- Identify, size, and prioritize profit-based marketing and product opportunities using customer and financial analytics.
- Develop integrated strategies that improve credit penetration, incremental sales, engagement, and net income.
- Design and execute test-and-control frameworks; measure incremental impact and business lift.
Requirements
- Bachelor’s degree, OR in lieu of degree, high school diploma and 9+ years of work experience in marketing analytics in the financial services, credit card and/or payments industry.
- 5+ years of analytics experience experience, including: 3+ years of analytics experience in financial services, payments, retail, or credit cards.
- 3+ years of hands-on experience with data and analytics tools (e.g., SQL plus SAS/R/Python) and working with large datasets/data warehouse environments.
- 2+ years of experience managing remotely located teams.
- Ability and flexibility to travel for business as required.
Benefits
- flexibility in working arrangements
- in-person engagement activities such as weekly business or team meetings, training and culture events
- annual bonus based on individual and company performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsdata analysismarketing analyticsfinancial analyticscustomer analyticstest-and-control frameworksdata-driven strategybusiness case developmentprofit-based marketingincremental sales measurement
Soft Skills
leadershipstakeholder influencecommunicationcollaborationstrategic thinkingflexibilityteam managementproblem-solvingrecommendation translationengagement optimization