VP, UX Creative Director

Synchrony

UX Creative Director leading visual and brand strategies at Synchrony. Collaborating across teams to deliver user-centered digital experiences and ensuring adherence to brand standards.

Posted 4/7/2026full-timeChicago • California, New York • 🇺🇸 United StatesLead💰 $150,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the creation of a holistic UX visual and brand strategy that aligns with company’s goals across many digital channels
Foster cross-functional collaboration by partnering closely with brand, consumer engagement, product and development
Present to and persuade senior executives and leaders to adopt UX strategies and recommendations
Educate business stakeholders on best practices and standards as well as push the boundaries of user experience design
Direct the visual and brand design of many digital channels, guaranteeing that they meet UX and SYF brand and design standards
Develop, manage and ensure adoption of Synchrony’s Digital Design System
Conduct quality reviews to ensure UI designers adhere to brand standards
Champion innovation in visual and interaction design by staying informed on and educating the team on industry trends
Act as people manager for a creative team designer(s), including hiring, onboarding, retaining and developing talent
Mentor junior level designers, interns and/or BLPs

Requirements

What you’ll need

Bachelor’s or associate’s degree in UI/UX, HCI, graphic design, psychology, marketing, information technology, or similar area, or related certifications
12+ years of experience in UI or Visual Design experience or in lieu of degree
14+ years of experience
4+ years of experience working on brands, brand development, brand identity
2+ years of UX leadership/managerial experience
Strong understanding of color, photography, typography, iconography, and animation usage in digital experiences
Strong understanding of user centered design, design thinking and related methodologies
Strong communication and collaboration skills
Strong time management and organizational skills
Strong executive presence and professionalism
Expertise in modern design tools and methodologies
Ability and flexibility to travel for business as required

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

UI designvisual designuser experience designbrand developmentdesign thinkinguser centered designcolor theoryphotographytypographyanimation

Soft Skills

communicationcollaborationtime managementorganizational skillsexecutive presenceprofessionalismmentoringleadershippersuasioninnovation

Certifications

Bachelor’s degree in UI/UXBachelor’s degree in HCIBachelor’s degree in graphic designBachelor’s degree in psychologyBachelor’s degree in marketingBachelor’s degree in information technologyrelated certifications