Synchrony

VP, Analytics – Marketing Measurement Consulting

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Hyderabad • India

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Job Level

Lead

Tech Stack

SQLTableau

About the role

  • Build, Implement & Manage H&W Marketing Measurement Roadmap: Develop and implement a time-bound, tangible and detailed analytics roadmap (around use case development, design of approach, and H&W feature expansion) for the H&W scalable measurement tool & case study development, outlining key milestones, resources, and timelines for achieving long-term goals.
  • Develop Measurement Approach for H&W: Design & lead the development of scalable methods & measurement tools (to incorporate platform nuances) in alignment with cross-functional teams.
  • Lead H&W Optimization Activities: Drive adoption and usage of these centralized tools by creating actionable insights around campaign effectiveness, customer behavior, and ROMI across campaigns. These will play a critical role in monthly & quarterly business reviews.
  • Lead the Marketing Optimization team: Provide guidance and mentorship to team members and act as a thought partner to business users & US counterparts
  • Be hands-on in data & Analytics: Be a hands-on leader and be able to personally dive into data, conduct analysis, prototype tools, especially in early stages of tool development or for highly strategic projects.
  • Lead internal initiatives, perform other duties and/or special projects, as assigned

Requirements

  • Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 8+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 10+ years of relevant analytics/data science experience.
  • 6+ years in building analytics to drive strategy with positive outcomes and measuring impact
  • 6+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data; 3+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.
  • 5+ years in marketing analytics, with a focus on campaign measurement and optimization
  • Advanced knowledge of statistical methods, A/B testing, and multivariate testing.
  • 5+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition
  • Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
  • Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
  • Strong written/oral communication & stakeholder management skills
Benefits
  • best-in-class employee benefits and programs that cater to work-life integration and overall well-being
  • career advancement and upskilling opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLSASPower BITableauBirststatistical methodsA/B testingmultivariate testingdata analysisanalytics
Soft Skills
leadershipmentorshipcommunicationstorytellingstakeholder managementteam motivationchange managementinnovationlearning culturepresentation skills