VP, Large Client Marketing

Synchrony

VP of Large Client Marketing responsible for developing co-marketing programs in Dental accounts to drive CareCredit growth and consumer engagement. Collaborates with various leadership roles to innovate B2B strategies.

Posted 4/2/2026full-timeCalifornia, Connecticut, Florida, Illinois, Kansas • 🇺🇸 United StatesLead💰 $130,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute client and partner marketing initiatives for Large Client Dental Practices
Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars
Present and sell-through plans to external executives/C-suite
Optimize marketing spend and pursue additional funds to meet growth goals
Collaborate cross-functionally with analytics, finance, and agency teams
Manage marketing budgets including forecasting and expense tracking

Requirements

What you’ll need

Bachelor's Degree OR a high school diploma and 10+ years of marketing experience
5+ years of marketing experience partnering with creative agencies including B2B and B2B2C
5+ years of people leadership experience
Strong analytics background to set strategy and measure performance
Ability to travel ~25%

Benefits

Comp & perks

Flexibility to work from home near one of our Hubs or in an office
Opportunity to build a future where every ambition is within reach
Inclusion in Employee Resource Groups (ERGs) that support community and growth
Support and encouragement at all levels of the organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesbusiness reviewsmarketing calendarsmarketing budget managementforecastingexpense trackinganalytics

Soft Skills

leadershipcollaborationpresentation skillscommunication

Certifications

Bachelor's Degreehigh school diploma