Data Scientist
Invisible Technologies
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VP, QVC Group Analytics Leader
Synchrony
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $230,000 per year
Job Level
Senior
Tech Stack
PythonSQLTableau
About the role
- Develop analytics agenda and roadmap for each portfolio to drive business goals
- Identify actionable profit-based marketing and product opportunities through consumer analysis and data driven insights
- Propose new analytical capabilities and solutions to optimize business value and customer experience
- Partner with GM, Finance, Marketing, and Credit to develop integrated solutions to grow net income, sales, and penetration
- Provide strategic thought leadership to influence Synchrony and client business leaders to implement strategies based on data driven insights
- Leverage client data (”datashare”) to develop analytical solutions to program, joint, and client business objectives
- Develop business case presentations and action plans to drive marketing strategy, including targeting and segmentation, test design, channel optimization, product opportunities, and cost/benefit analyses
- Establish learning agendas to measure bottom-line impact of strategies by leveraging ALP and advanced analytical tools
- Produce campaign analytics to track results of strategies deployed, creating a "test and learn" culture through ongoing assessment and optimization
- Lead, coach, and develop a team of Synchrony and client analytics professionals, prioritizing workload across teams to ensure highest-quality execution and delivery of strategic analytics, diagnostics, ad-hoc analyses, and reporting
- Act as a strategic and analytical consultant for large-scale initiatives, providing guidance and leadership for the design, analysis, and measurement throughout all phases of the project
- Perform other duties and/or special projects as assigned
Requirements
- Bachelor’s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, retail or consumer based industry
- A minimum of 7+ years of work experience to include: 4+ years of experience providing analytical insight within the financial services, retail, or other consumer based industry
- 3+ years of experience using tools such as SAS, SQL, Tableau or similar data querying and analysis tools
- Ability to travel up to 20% of the time
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