Synchrony

VP, QVC Group Analytics Leader

Synchrony

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $135,000 - $230,000 per year

Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Develop analytics agenda and roadmap for each portfolio to drive business goals
  • Identify actionable profit-based marketing and product opportunities through consumer analysis and data driven insights
  • Propose new analytical capabilities and solutions to optimize business value and customer experience
  • Partner with GM, Finance, Marketing, and Credit to develop integrated solutions to grow net income, sales, and penetration
  • Provide strategic thought leadership to influence Synchrony and client business leaders to implement strategies based on data driven insights
  • Leverage client data (”datashare”) to develop analytical solutions to program, joint, and client business objectives
  • Develop business case presentations and action plans to drive marketing strategy, including targeting and segmentation, test design, channel optimization, product opportunities, and cost/benefit analyses
  • Establish learning agendas to measure bottom-line impact of strategies by leveraging ALP and advanced analytical tools
  • Produce campaign analytics to track results of strategies deployed, creating a "test and learn" culture through ongoing assessment and optimization
  • Lead, coach, and develop a team of Synchrony and client analytics professionals, prioritizing workload across teams to ensure highest-quality execution and delivery of strategic analytics, diagnostics, ad-hoc analyses, and reporting
  • Act as a strategic and analytical consultant for large-scale initiatives, providing guidance and leadership for the design, analysis, and measurement throughout all phases of the project
  • Perform other duties and/or special projects as assigned

Requirements

  • Bachelor’s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, retail or consumer based industry
  • A minimum of 7+ years of work experience to include: 4+ years of experience providing analytical insight within the financial services, retail, or other consumer based industry
  • 3+ years of experience using tools such as SAS, SQL, Tableau or similar data querying and analysis tools
  • Ability to travel up to 20% of the time