VP, Customer Journeys
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, Illinois, Kansas, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $250,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Define and lead the end-to-end lifecycle marketing strategy for OnePay and Walmart credit portfolio
- Own the full customer journey strategy across key lifecycle stages — activation, engagement, cross-sell, and retention
- Design trigger-based, automated lifecycle campaigns that drive outside-Walmart spend
- Develop test-and-learn roadmaps to continuously optimize personalization, channel mix, and creative impact
- Oversee loyalty and rewards engagement strategies
- Collaborate closely with cross-functional teams to ensure lifecycle marketing aligns with acquisition promises
Requirements
- Bachelor’s degree and 10+ years of experience in lifecycle, CRM, or customer experience marketing
- 5+ years leading teams in CRM or personalization marketing
- Demonstrated expertise in multi-channel journey design (email, push, SMS, in-app, paid media)
- Experience with MarTech tools (Salesforce, Braze, Adobe Experience Cloud, etc.) and customer data platforms (CDPs)
Benefits
- Flexibility to work from home, near one of our Hubs or in-office
- Professional development opportunities
- Annual bonus based on individual and company performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer journey strategyautomated lifecycle campaignspersonalizationmulti-channel journey design
Soft skills
leadershipcollaborationstrategic thinkingoptimization