Director, Strategic Planning

Synchrony Group, LLC

Director of Strategic Planning leading brand strategy across Account, Medical, and Creative teams at Synchrony Group. Responsible for shaping brand narratives and influencing decision-making in the medical communications industry.

Posted 5/14/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression
Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management
Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution
Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies
Collaborate on and shape briefs that enable strong, effective creative work
Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives
Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables
Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails
Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
Contribute to business development efforts, including pitches and proposals, as needed
Proactively identify opportunities for brand growth and differentiation
Foster strong client partnerships to mitigate issues and identify new business opportunities
Mentor and grow strategic talent as the function expands
Establish and evolve best practices, frameworks, and processes for brand planning
Represent the agency with professionalism and sound judgment
Actively contribute to a positive, collaborative work culture

Requirements

What you’ll need

Bachelor's degree required in Business Administration, Marketing, Management, or a related field
7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts
Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

Benefits

Comp & perks

Competitive salaries
Generous paid time off
Excellent health insurance
Family leave
401(k) plan with employer matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymarket researchpositioningjourney mappingsegmentationinsights miningcompetitive assessmentscampaign strategiesproduct lifecycle managementbusiness development

Soft Skills

strategic partnershipcollaborationmentoringclient relationship managementcommunicationproblem-solvingleadershipcreativityprofessionalismjudgment