Synchrony Group, LLC

Senior Director, Strategic Planning

Synchrony Group, LLC

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Job Level

Senior

About the role

  • Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
  • Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
  • Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
  • Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
  • Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
  • Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
  • Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
  • Partner closely with cross-functional department leads in establishing pre-kickoff project plans
  • Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
  • Contribute to business development efforts, including pitches and proposals, as necessary
  • Identify opportunities for brand growth and differentiation through proactive strategic thinking
  • Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
  • Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
  • Mentor and grow talent, building a high-performing team as the function expands
  • Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony

Requirements

  • Bachelor's degree required in Business Administration, Finance, Management, or a related field
  • 10+ years of healthcare advertising/communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and Patient accounts
  • Proven track record leading strategy for pharmaceutical/biotech brands across the product lifecycle (pre-launch experience strongly preferred)
Benefits
  • competitive salaries
  • generous paid time off
  • excellent health insurance
  • family leave
  • 401(k) plan with employer matching

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymarket researchpositioningjourney mappingsegmentationinsights miningcompetitive assessmentsproduct lifecycle managementcampaign strategybusiness development
Soft skills
strategic thinkingcollaborationmentoringcommunicationleadershipproblem-solvingclient managementteam buildingcreativityadaptability
Certifications
Bachelor's degree