Content Marketing Manager

• Develop and own the company’s global content strategy to support brand awareness, lead generation, and customer engagement.
• Build and manage an editorial calendar to increase the quality and cadence of our content pipeline that aligns with product launches, industry events, campaigns, and business priorities.
• Collaborate cross-functionally with product marketing, sales, engineering, and executives to ensure content supports business goals.
• Support the editorial strategy for social media channels across LinkedIn, X, Instagram.
• Research, write, and edit high-quality content including blogs, whitepapers, bylined articles, solution briefs, case studies, web copy, video and audio, and thought leadership pieces.
• Understand best practices for using AI to assist with writing projects—without sacrificing authenticity, accuracy or quality.
• Translate complex cybersecurity concepts into clear, engaging narratives for technical and non-technical audiences.
• Commission, edit, and manage contributions from subject matter experts, freelancers, and partners.
• Ensure brand voice, accuracy, and consistency across all content.
• Partner with internal experts to develop authoritative content on cybersecurity trends, research findings, and emerging threats.
• Collaborate on industry research reports, data-driven content, and survey-based insights.
• Define and track content KPIs to measure impact and inform continuous improvement.
• Optimize content for SEO in conjunction with the digital marketing team.
• Partner with demand generation to ensure content is leveraged effectively across campaigns and social media.

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