Senior Manager, Product Marketing – Strategy
Symbotic
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $135,000 - $185,900 per year
Job Level
About the role
- Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings.
- Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions.
- Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics.
- Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy.
- Identify and define new market opportunities, competitive advantages, and potential areas for product innovation.
- Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives.
- Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders.
- Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success.
- Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader.
- Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations.
- Develop joint value propositions and integrated service offerings with partners to expand market reach and create new revenue opportunities.
- Collaborate on co-marketing initiatives, including joint webinars, events, and content, to drive mutual business success.
- Establish and maintain a strong working relationship with the sales organization to ensure a smooth feedback loop and effective lead hand-off.
- Collaborate with marketing counterparts (demand generation, brand) to ensure consistent messaging and successful campaign execution.
- Present to executive leadership on market trends, product performance, and strategic initiatives.
Requirements
- Bachelor’s degree in marketing, Business, Engineering, or a related field; MBA is a plus.
- Minimum 8 years of experience in product marketing, product management, or a related strategic role.
- Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market.
- Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority.
- Experience in partnership management and developing integrated solutions is highly desirable.
Benefits
- medical
- dental
- vision
- disability
- 401K
- PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct managementmarket researchcompetitive analysissales enablementdata-driven decision-makingstrategic partnershipsproduct messagingB2B marketingGTM strategies
Soft Skills
communicationpresentationinterpersonal skillsanalytical skillsinfluenceleadershipcollaborationcustomer advocacycreativityproblem-solving
Certifications
Bachelor’s degreeMBA