Head of Go-to-Market

Sword Health

Head of Go-to-Market for Bloom at SWORD Health, driving market strategy for women's health. Overseeing product marketing, commercial strategy, and leveraging AI tools for growth.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $262,500 - $412,500 per yearWebsite

About the role

Key responsibilities & impact

Build the narrative, positioning, and competitive differentiation that makes it clear why Bloom is categorically better than incumbent solutions, and the rest of the women's health market.
Build and lead a small team of solution specialists who pair with sales reps across segments.
Canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed.

Requirements

What you’ll need

Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit
Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement
Evidence of working cross-functionally with sales and customer success, not only corporate marketing
**Strong Signal Backgrounds**
Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions
Has built competitive displacement narratives that demonstrably changed win rates
Has used AI tooling to drive market canvassing and opportunity identification at scale
Healthcare, digital health, or employer benefits experience is a plus, not a requirement
Experience with multi-solution or multi-segment GTM

Benefits

Comp & perks

Comprehensive health, dental and vision insurance*
Life and AD&D Insurance*
Financial advisory services*
Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
Health Savings Account*
Equity shares*
Discretionary PTO plan*
Parental leave*
401(k)
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for you and your family

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategyproduct marketingsales enablementcompetitive displacement narrativesmarket canvassingopportunity identificationAI tooling

Soft Skills

leadershipcross-functional collaborationteam buildingcommunication