Sword Health

Marketing Lead

Sword Health

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €70,000 - €110,000 per year

Job Level

Senior

About the role

  • Own end-to-end marketing strategy and performance for Kaia with your main KPI being activations.
  • Lead creative strategy, including execution and direction of assets and copy of Kaia’s enrollment and lifecycle campaigns.
  • Own and further develop Kaia’s tone of voice and voice of the customer.
  • Identify growth opportunities and deploy strategies to mitigate under-performance.
  • Interface with leaders of other business units and drive cross functional projects.
  • Partner with the sales team to support B2B demand generation and top-tier employer and health plan client enrollments.
  • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels.
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting.
  • Design and optimize member journeys—from first touch to long-term engagement.
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing.
  • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports).
  • Establish clear KPIs and operational cadences for reporting, iteration, and scale.
  • Act as the voice of the Kaia member—bringing empathy, curiosity, and creativity to every decision.

Requirements

  • A passion for helping people live healthier, pain-free lives.
  • 4 to 8 years of marketing experience with a strong background in growth or performance marketing.
  • Native-level proficiency in German (written and spoken).
  • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments.
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
  • Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks.
  • Experience building high-impact user journeys and optimizing multi-channel funnels.
  • Experience leveraging AI tools for efficacy and efficiency gains in marketing activities.
  • Proven ability to lead and develop high-performing teams.
  • Excellent communication skills—able to distill complex ideas into compelling narratives.
  • Bias toward action, creative problem solving, and ownership.
  • Comfort navigating ambiguity and operating in a very fast-changing environment.
Benefits
  • These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
  • Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future.
  • Sword offers a number of benefits as listed below.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingCRM strategyA/B testingsegmentationpersonalizationmulti-channel funnelsuser journey optimizationdigital marketingcopywriting
Soft Skills
leadershipcommunicationcreativityanalytical thinkingproblem solvingempathycuriosityownershipadaptabilitycollaboration