Sales Lead

Sword Group

Sales Lead at Sword focusing on AI & Data transformation services, driving revenue growth and customer relationships across Energy, Financial Services, and Public Sector.

Posted 5/4/2026full-timeGlasgow • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Develop & deliver a successful sales strategy to grow and diversify customer base
Achieve and exceed personal and team revenue targets
Grow and diversify pipeline across Energy, FS, and Public Sector
Position organisation as a trusted transformation partner
Build, lead, and develop a scalable, high‑performing sales team
Drive predictable forecasting, strong deal qualification, and value‑based selling
Own a personal sales quota focused on new business and strategic expansion
Lead complex, multi‑stakeholder transformation deals end‑to‑end
Build strategic relationships with senior stakeholders to achieve “trusted partner” status
Shape and influence client demand using outcome‑led, value‑based propositions
Develop and execute account‑based sales plans for key clients
Develop and execute a sector‑aligned sales strategy in collaboration with leadership
Identify whitespace opportunities and new routes to market
Contribute to the evolution of digital, data, and AI service propositions
Translate organisational strategy into actionable sales plans
Build, lead, coach, and performance‑manage a sales and business development team
Set clear targets, expectations, and success measures
Establish a strong sales culture grounded in accountability and collaboration
Provide mentoring on complex deal management and enterprise selling
Lead commercial and technical pre‑sales activities alongside delivery teams
Influence and contribute to RFP, RFI, and tender responses
Ensure proposals are compelling, accurately costed, and value‑driven
Support complex bid strategies, pricing models, and risk management
Work closely with delivery, technical, and practice leads to shape solutions
Act as a bridge between customers, sales, and delivery teams
Build trusted relationships internally and externally
Represent sales function at leadership level

Requirements

What you’ll need

Proven track record in enterprise B2B sales or business development
Experience selling transformation, technology consultancy or managed services
Demonstrable success against individual and team sales targets
Strong commercial acumen with experience in complex deal structures
Experience selling into one or more of: Energy, Financial Services, Public Sector
Experience leading, coaching, or managing sales or pre‑sales teams
Confident communicator who can engage credibly at all organisational levels
Outcome‑led and customer‑centric
Strategic thinker with the ability to execute tactically
Comfortable operating in ambiguity and complex transformation environments
Excellent interpersonal, negotiation, and influencing skills

Benefits

Comp & perks

Highly Competitive Salary & Incentive Plan
Personalised Career Development
Flexible working
A Fantastic Benefits Package: generous annual leave allowance, enhanced family friendly benefits, pension scheme, access to private health, well-being, and insurance schemes, employee assistance programme, discounted cash plan and more…
Dedicated to fostering a diverse and inclusive workplace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesbusiness developmentsales strategydeal qualificationaccount-based salescomplex deal managementpricing modelsrisk managementsales forecastingtransformation selling

Soft Skills

leadershipcoachingcommunicationnegotiationinfluencingstrategic thinkingcustomer-centricinterpersonal skillscollaborationadaptability