Director of Analytics – Performance

Swoop

Manage analytics and performance for Swoop's strategic healthcare clients. Leading campaign strategies and insights using advanced analytical techniques and healthcare metrics.

Posted 4/17/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery.
Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities.
Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership.
Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes.
Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement.
Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.

Requirements

What you’ll need

6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
A Bachelor’s degree or equivalent experience.

Benefits

Comp & perks

Professional growth opportunities
Commitment to innovation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign analyticsperformance strategyaudience-segment creationadvanced analyticsExcelMicrosoft 365digital advertisingprogrammatic advertisingperformance measurementdata collection

Soft Skills

collaborative mindsetconsultative partnereducation and guidancehigh-impact recommendationsmonitoring trendsaddressing underperformancesynthesizing performance metricsjuggling multiple accountstimelinessstrategic conversations