Swoop

Director of Analytics – Performance

Swoop

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $170,000 per year

Job Level

Lead

About the role

  • Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery.
  • Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities.
  • Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership.
  • Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes.
  • Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement.
  • Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.

Requirements

  • 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
  • A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
  • Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
  • Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
  • Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
  • A Bachelor’s degree or equivalent experience.
Benefits
  • Professional growth opportunities
  • Commitment to innovation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign analyticsperformance strategyaudience-segment creationadvanced analyticsExcelMicrosoft 365digital advertisingprogrammatic advertisingperformance measurementdata collection
Soft Skills
collaborative mindsetconsultative partnereducation and guidancehigh-impact recommendationsmonitoring trendsaddressing underperformancesynthesizing performance metricsjuggling multiple accountstimelinessstrategic conversations