Swoop

Director of CRM and Lifecycle Marketing

Swoop

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $155,000 - $175,000 per year

Job Level

Lead

About the role

  • Own the end-to-end lifecycle roadmap for member retention
  • Execute automated member journeys tailored to different segments
  • Implement AI tools for engagement and business value maximization
  • Partner with cross-functional teams to align messaging
  • Lead A/B testing for content and engagement metrics
  • Establish and track KPIs, presenting insights to leadership
  • Oversee the CRM marketing ecosystem and team mentoring

Requirements

  • 8+ years in CRM, lifecycle, or retention marketing
  • At least 2 years in a leadership role
  • Deep expertise in messaging automation platforms (Iterable, Twilio SendGrid preferred)
  • Familiarity with HTML/templating (Liquid/Handlebars)
  • Exceptional writing and presentation skills
  • Passion for helping people with chronic conditions
Benefits
  • Professional growth opportunities
  • Flexible work arrangements
  • Innovation culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketinglifecycle marketingretention marketingmessaging automationA/B testingHTMLtemplatingLiquidHandlebars
Soft Skills
leadershipwritingpresentationmentoring