Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar
Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands
Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience
Monitor Swoop's LinkedIn engagement and messages
Lead awards roadmap and entry writing
Assist in drafting and distributing press releases
Develop and maintain relationships with industry journalists and media outlets
Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics
Compile actionable insights on PR, social media, and awards to create data-driven strategies
Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications
Collaborate cross-functionally with internal teams
Support paid campaign asset development and reporting as needed

Requirements

Bachelor’s degree in marketing, communications, social media, or related field — or equivalent experience
Five to seven years of experience in social media management, preferably in B2B, healthcare, advertising, or AdTech industries
Strong written and verbal communication skills
Proven expertise in LinkedIn strategy development and community management
Experience reporting social media analytics to internal stakeholders
Basic graphic design and video editing skills
Experience using Canva and Adobe Premiere brand-compliant templates for content creation
Ability to adapt writing style to various audiences
Excellent time management, organizational, and project management skills
Attention to detail and commitment to high-quality deliverables
Strong analytical and data interpretation skills
Proficiency in Google Workspace, Asana, Microsoft 365, Canva, and Adobe Creative Cloud

Benefits

Best Places to Work recognition from Business Intelligence Group
Opportunities for professional growth and continuous learning

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media managementLinkedIn strategy developmentcommunity managementsocial media analyticsgraphic designvideo editingcontent creationdata interpretationproject managementreporting

Soft Skills

written communicationverbal communicationtime managementorganizational skillsattention to detailadaptabilitycollaborationanalytical skillscreativityrelationship building