Swoon

Performance Marketing

• **Responsibilities**
• Campaign Execution & Daily Optimisation
• - Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms.
• - Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations.
• - Pause under-performing ads, keywords or audiences, and allocate budget to winners.
• - Resolve ad disapprovals and ensure all campaigns comply with platform requirements.
• - Monitor live promotions and ensure paid messaging matches trading priorities.
• Performance, Insight & Reporting
• - Produce weekly and monthly performance reports across campaigns, channels and audiences.
• - Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights and next steps.
• - Track upper, mid and lower funnel performance and identify leaks or bottlenecks.
• Feed & Product Data Management
• - Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue).
• - Resolve feed errors, update labels and ensure product data accuracy for ads.
• - Partner with the Buying & Merchandising team to ensure stock, pricing and product availability are reflected correctly in ads.
• Testing & Experimentation
• - Run A/B tests: audiences, formats, copy, landing pages and creative concepts.
• - Interpret results and create frameworks for continual optimisation.
• - Identify and troubleshoot funnel drop-off points by device, landing page and traffic source.
• Creative & Cross-Functional Collaboration
• - Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue.
• - Provide insights on formats, messaging and creatives to fuel better performance.
• - Collaborate with Buying & Merchandising and Content teams to align paid activity with launches and seasonal pushes.
• Campaign Planning & Strategic Support
• - Support monthly and quarterly planning, including budget phasing and channel mix recommendations.
• - Launch new campaign structures, scale winning strategies, and support broader growth objectives.
• - Review bidding strategies, automation settings and account structures to maintain best practice.

Performance Marketing Specialist

Content Manager

• Support the creation, editing, and upload of high-quality photography for new product launches (around 80 each month)
• Manage a dedicated CGI workstream, ensuring assets are accurate and delivered on time
• Ensure imagery consistency and alignment with brand look and feel
• Prepare and adapt visual assets for multiple platforms
• Check assets versus Swoon standards and provide feedback to freelance photographers and retouchers
• Keep the wider team informed on asset readiness and timelines

Graduate Photography, Visual Content Executive

Ecommerce

• Lead the shopfront: Own daily site trading, spot risks and opportunities, and act fast.
• Deliver launches at scale: Manage the end-to-end launch of ~50 new products a month – right first time, every time.
• Define resource requirements and lead a team: Manage a network of freelancers from photographers to retouchers to site administrators; find specialists and agencies for UX, SEO and visuals.
• Own the tech stack: PIM, Site Merchandising Tool, 3D modelling partner, and Magento ecommerce platform; keep them running and improve ROI.
• Drive UX improvements: Manage the UX roadmap, tech budget, and run UAT for every release.
• Oversee visuals: AI-generated lifestyle imagery, video, and 360s to set a high standard.
• Grow organic reach: Own on-site SEO, improve rankings, and pull in sustainable traffic.

Performance Marketing Specialist

Graduate Photography, Visual Content Executive

Ecommerce Manager