Swoon

Financial Planning and Analysis

• Financial Planning, Forecasting and Reporting: Own the annual budget, quarterly reforecasts, and three-year strategic plan. Build robust, ground-up models that connect commercial drivers to financial outcomes.
• Reporting: Manage the monthly management accounts, board packs, investor reporting and FP&A reporting.
• Trading Cadence: Oversee the weekly trading rhythm with marketing and merchandising; challenge plans and ensure every promotional or marketing spend has a clear business case.
• Cash Flow: Maintain weekly direct/operational cash flow forecasts and three-way model. Galvanise the internal team to execute the cash roadmap.
• BI & Insights: Develop an FP&A reporting suite within Sigma to ensure the business stays on track against targets.
• Operational Finance, Treasury and Day-to-Day: Oversee the monthly close, balance sheet reconciliations, and the integrity of all board-level data.
• Treasury: Run payment run, manage banking relationships, debt facilities, covenant reporting, and lender communication.
• Compliance: Oversee VAT, payroll, and statutory filings; manage the year-end and external audit processes.
• Operations & HR: Oversee business insurance and annual renewals. Bring financial rigor to people-related decisions, including payroll, compensation, and benefits.
• Leadership: Lead, coach, and prioritise the finance team, building capabilities to scale alongside the business.
• Payment stack: own statutory reporting and relationship with payment providers
• Strategic Finance and Business Partnering: Serve as a strategic partner to the co-founders, providing analysis and guidance on major commercial decisions, partnerships, new ventures, and CAPEX investments.
• Merchandising Controls: Uphold guardrails for inventory management, including budgets, stock investment, intake margin, clearance pricing, and markdown strategies.
• Working Capital: Set and enforce rules-based working capital frameworks, including CM3 floors, discontinuation thresholds, and cash recovery targets.
• Margin: partner with the B&M and operations teams to drive continuous improvements in the "Margin Stack" from factory to front door.
• Funding: Lead funding discussions with existing and prospective lenders.
• CAPEX Governance: Evaluate all tech CAPEX projects against projected ROI and rigorously review the tech roadmap budget.
• Controls, Governance and Risk: Continuously evolve the financial control environment, including payment authorisation, segregation of duties, and procurement controls.
• Planning Cycle: Support the co-founders with the quarterly OKR-based planning cycle to ensure cross-functional alignment with profitability and cash targets.
• Risk Mitigation: Proactively identify, model, and mitigate financial risks, such as supply chain disruption, pricing pressure, partner concentration, FX volatility, and working capital seasonality.

Head of Finance – one day travel to London per week