Swoogo

Product Marketing

• Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions.
• Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue.
• Analyze user journey metrics (activation, adoption, conversion, churn) to identify friction points and opportunities.
• Contribute to positioning and messaging for Swoogo’s platform, ensuring it resonates with our ICPs and differentiates Swoogo in the market.
• Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement).
• Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter.
• Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly.
• Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI.
• Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence.
• Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions.
• Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value.
• Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

Product Marketing Manager

Product Manager

• Defining, driving, and delivering product initiatives that move the Swoogo platform forward
• Partnering closely with engineering, design, marketing, and customer-facing teams to identify opportunities
• Shaping the roadmap and bringing new features to life
• Owning the “why” and the “what” of product development to ensure value delivery
• Translating insights into strategy, strategy into priorities, and priorities into clear, actionable plans
• Influencing the entire product lifecycle—from discovery and definition to launch and iteration

Senior Product Manager

Technical Writer

• Own and manage Swoogo’s Help Center, ensuring content is accurate, organized, searchable, and continuously improved.
• Write, edit, and publish support articles, FAQs, and guides that make technical workflows easy for customers to understand.
• Manage Swoogo’s in-app education tool (Appcues), creating onboarding flows, tooltips, release announcements, and product walkthroughs that drive adoption.
• Collaborate with Product Managers and Support to translate technical details into customer-friendly content.
• Develop and maintain content standards, voice, and style guidelines for support and education resources.
• Analyze Help Center and Appcues data to identify gaps in customer understanding and proactively address them.
• Establish a ticket deflection strategy working alongside our Support team.
• Collect feedback from Customer Success, Support, and customers themselves to evolve educational resources.
• Establish operational metrics ex: self-serve ratio.