Senior Marketing Manager – Market Intelligence
Switzerland Global Enterprise
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $128,600 - $214,200 per year
Job Level
About the role
- Owns Customer Discovery Process: conducts preparation, facilitates execution, and owns follow-through for Customer Discovery strategy sessions with Customer and Internal leadership teams.
- Connects market trends to target customer personas for Discovery planning.
- Delivers Market Intelligence: educates and informs Americas sales organization on relevant market trends.
- Connects market changes to commercial opportunities working with Strategy & Growth team, ITR teams, Business Lines, and Product Management.
- Drives Account Management rigor through identification of pipeline growth opportunities and potential gaps in pipeline.
- Captures Voice of Customer: Translates customer feedback into strategic business and Product Management processes, such as Long-Term Strategy and Multi-Generational Product Planning.
- Serves as an energy industry SME and collects VOC during industry and customer forums.
- Requires specialized knowledge across product lines, markets, sales processes, or customer groups.
- Requires strong commercial awareness, and is expected to influence the development of strategy for Americas sales territory.
- Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services.
- Stays informed of industry trends that may inform work.
- Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers.
- Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers.
- Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations.
- Uses multiple internal and some external sources outside of own function to help arrive at a decision.
- May lead functional teams or projects with minimal resource requirements, risk, and/or complexity.
- Communicates difficult concepts and may influence others' options on particular topics.
- May guide others to consider a different point of view.
Requirements
- Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s))
- Strong oral and written communication skills
- Strong interpersonal and leadership skills
- Demonstrated ability to analyze and resolve problems
- Demonstrated ability to lead programs / projects
- Ability to document, plan, market, and execute programs
- Established project management skills
- Ability to organize market intelligence in a structured manner
- Experience using AI tools to increase productivity
Benefits
- medical, dental, vision, and prescription drug coverage
- access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- access to Fidelity resources and financial planning consultants
- tuition assistance
- adoption assistance
- paid parental leave
- disability benefits
- life insurance
- 12 paid holidays
- permissive time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market intelligencecustomer discoverypipeline growth analysisstrategic business processesproduct managementproject managementproblem analysissolution developmentdata organizationAI tools
Soft Skills
oral communicationwritten communicationinterpersonal skillsleadership skillsproblem-solvinginfluencingdecision-makingjudgmentrecommendation constructionteam guidance
Certifications
Master's degreehigh school diplomaGED