Swing Development (SwingDev)

Marketing Operations

• You’ll code dynamic, personalized campaigns across email, push and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys.
• You’ll work on multi-channel journey execution in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization.
• You’ll write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects.
• You’ll integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues.
• You’ll monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and Customer Data Platforms.
• You’ll segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria, collaborating with data and product teams using SQL and Tableau.
• You’ll collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns.
• You’ll improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization.
• You’ll manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution.
• You’ll monitor platform health proactively by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance.

Lifecycle Marketing Operations Manager