Social Media Manager

Swimoutlet

Social Media Manager producing organic and paid creative for SwimOutlet, the US’s largest online swimming and water-sports retailer. Managing ambassadors, communities, channel strategy, and performance testing.

Posted 8/5/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing and managing organic and paid social content across multiple platforms, with a strong focus on community engagement and performance analysis. Proficient in utilizing production tools and AI technologies to create compelling visual content that aligns with brand priorities.

Highest-signal resume keywords

Organic Social ManagementPaid Social Creative ProductionCommunity EngagementContent Production ToolsPerformance Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ShootingEditingMotion GraphicsStatic DesignContent ProductionPerformance Metrics AnalysisCommunity ManagementAmbassador Program Management

Soft Skills

JudgmentCollaborationCreativity

Tools & Technologies

PremiereAfter EffectsCapCutFigmaCanvaAI Content Production Tools

Industry Keywords

SwimAquaticsEndurance SportDTC IndustriesConsumer Brand

About the role

Key responsibilities & impact

Own SwimOutlet’s and Sporti’s organic social presence end to end across Facebook, Instagram, TikTok, and YouTube Shorts
Produce social and paid social creative across short-form video, UGC, motion graphics, and statics
Shoot and edit content on demand and on location, including pool decks and swim meets
Produce a consistent pipeline of testable creative for Meta and other paid social channels
Direct and produce UGC through the ambassador roster and creator network
Publish and schedule content across social channels
Repurpose existing footage, UGC, and statics into new formats and placements
Coordinate internal designers, the digital media team, and external freelancers while owning the output
Use AI tools for ideation, scripting, editing, and content generation where appropriate
Audit branded social channels within the first 60 days and recommend priorities
Plan, produce, publish, manage communities, and track performance across channels
Lead paid-social creative ideation and testing across hooks, angles, copy, and formats
Review paid creative performance weekly with the CMO and determine what to produce next
Analyze CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate, and outbound CTR
Run the ambassador program, including recruiting, briefing, tracking output, evaluating ROI, and refining the roster
Manage community engagement across DMs, comments, and tagged content; escalate sensitive issues
Align social content with product priorities, launches, and promotional moments
Present weekly organic-performance reporting and apply organic learnings to paid social
Monitor platform changes, trends, competitors, and category trends across swim and adjacent DTC industries
Steward SwimOutlet’s voice and tone across organic, paid social, and community
Maintain a lightweight voice reference
Manage Tolstoy shoppable video for on-site and retention relevance

Requirements

What you’ll need

Must make the work personally, including shooting, editing, motion graphics, and static design
Able to produce content to a standard suitable for paid media spend
Comfortable producing on location, including on pool decks and at meets
Fluent in preferred production tools such as Premiere, After Effects, CapCut, Figma, or Canva
Experience owning organic social for a consumer brand or retailer end to end
Demonstrable paid social creative experience, including commercially measurable ads
Experience running an ambassador, creator, or influencer program with accountability for output
Sound community-management judgment, including escalation judgment
Comfortable with performance data and social metrics such as hook rate
Genuine knowledge of the swim, aquatics, or endurance-sport world, or a credible route to it
Working fluency with AI content-production tools is a plus, not a requirement

Benefits

Comp & perks

Health, dental, and vision coverage
401(k) with company match
Paid time off and holidays
Generous employee discount on SwimOutlet products
Home-office / remote-work support
Covered business travel
Competitive base salary