Swimlane

Content Marketing Manager

• Create engaging content that speaks to buyers' needs and pains, to accelerate the buyer's journey.
• Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging.
• Influence the content strategy that supports corporate goals.
• Build and maintain a content roadmap and blog editorial calendar.
• Regularly track, measure, and optimize content based on AI Search Optimization (ASO) and traditional SEO best practices, advertising goals, engagement metrics, and marketing departmental goals.
• Identify emerging trends to create relevant, engaging, and informative blog content.
• Create content briefs and project management processes to manage the company’s stable of content creators, ensuring final delivery is on time and on-message.
• Write and copyedit content that includes blogs, videos, infographics, case studies, and website landing pages.
• Activate final content through internal and external channels.
• Organize and manage Swimlane’s library of content.
• Develop and execute a social media content strategy to drive engagement and increase brand visibility.
• Manage and curate content across key social media platforms.