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Retail Renewals Director
SwiftlyAudience Optimizer (AO) Renewal Director driving renewals and strategic growth for grocery retailers. Collaborating with multiple teams to maximize long-term customer value and performance optimization.
About the role
Key responsibilities & impact- Own the end-to-end renewal lifecycle for Audience Optimizer (AO) across Swiftly’s full retailer portfolio in collaboration with the assigned Sales Director
- Develop and execute strategic account plans to drive retention, increased investment, and long-term growth
- Act as a consultative agency partner to retailers—aligning AO strategy with promotional calendars, merchandising priorities, and business objectives
- Lead campaign planning in partnership with retailers, including audience strategy, budget allocation, flighting, and channel mix recommendations
- Translate performance data and closed-loop measurement insights into clear, actionable optimization strategies and renewal narratives
- Proactively identify opportunities to expand AO adoption, increase budgets, and introduce incremental use cases (e.g., seasonal campaigns, conquesting, loyalty growth)
- Build and maintain strong relationships with key stakeholders, including marketing, merchandising, and executive leadership
- Lead renewal conversations, including business case development, performance storytelling, and commercial negotiations
- Partner cross-functionally with Account Management, Analytics, Ad Ops, and Product teams to ensure successful campaign execution and continuous improvement
- Monitor campaign performance trends and provide strategic guidance to improve outcomes and drive incremental sales impact
- Maintain accurate forecasting for renewals and growth opportunities, ensuring visibility into revenue retention and expansion
- Serve as a subject matter expert on AO, retail media strategy, and grocery promotional dynamics
- Identify risks to renewal early and develop mitigation strategies to ensure continuity and prevent churn
- Other related duties as assigned
Requirements
What you’ll need- 7+ years of experience in grocery retail, retail media, digital advertising, or account management with a strong focus on renewals and customer growth
- Deep understanding of grocery retail operations, including promotional strategy, merchandising cycles, and digital circulars
- Experience operating in a consultative or agency-style role, managing ongoing client relationships and campaign strategy
- Strong knowledge of retail media, including audience targeting, media planning, and performance measurement (onsite and offsite)
- Experience analyzing campaign performance and translating insights into strategic recommendations that drive measurable outcomes
- Proven ability to lead renewal and expansion conversations, including building business cases and influencing investment decisions
- Strong understanding of first-party data, loyalty ecosystems, and closed-loop measurement methodologies
- Demonstrated ability to engage and influence cross-functional stakeholders, including executive leadership
- Experience managing complex, multi-stakeholder client relationships in a fast-paced environment
- Strong communication, presentation, and storytelling skills, with the ability to simplify complex data into clear narratives
- Proficiency in Salesforce and forecasting tools
- This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without the need for current or future sponsorship.
Benefits
Comp & perks- Equal Employment Opportunity and Affirmative Action Employer
- Reasonable accommodations available for qualified individuals with disabilities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
grocery retail operationspromotional strategymerchandising cyclesdigital advertisingaudience targetingmedia planningperformance measurementfirst-party dataclosed-loop measurement methodologiescampaign performance analysis
Soft Skills
consultative approachrelationship managementinfluencing investment decisionscommunication skillspresentation skillsstorytelling skillsstrategic thinkingcross-functional collaborationrisk identificationproblem-solving