RevOps Manager
Love Is A Parable
VP, Product Marketing and Marketing Strategy
Sweed POS
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Partner with Product, Design, and Engineering to shape the roadmap with customer and market insights
- Own Sweed’s positioning and narrative, grounded in the Revenue Optimization Flywheel and Six Strategic Pillars
- Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption
- Ensure every new feature has a clear “why now”, a strong value proposition, and readiness to drive adoption
- Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks
- Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications
- Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing across teams
- Represent Sweed in the market through thought leadership, events, and category storytelling
- Mentor and grow the marketing team into a high-performing GTM engine
- Deliver a living messaging framework, competitive playbooks, tiered GTM launch system, central product marketing hub, and regular market intelligence briefings for leadership and GTM teams
Requirements
- Proven experience in senior product marketing, GTM strategy, or related leadership roles
- Senior enough to shape the roadmap and drive GTM alignment
- Deep enough to own narrative, launches, enablement, and lifecycle marketing
- Evangelist enough to represent Sweed to the market — and bring the market back inside
- Ability to translate product features into clear commercial outcomes (revenue, efficiency, compliance)
- Strong skills in narrative development, positioning, and messaging architecture
- Track record of leading cross-functional launches and driving measurable adoption
- Expertise in sales and customer success enablement (ROI tools, playbooks, training)
- Comfortable with market research, competitive analysis, and turning insights into action
- Confident communicator and evangelist, able to represent the company externally
- Coaching mindset — capable of mentoring marketers and scaling a team
