Product Marketing

• Partner with Product, Design, and Engineering to shape the roadmap with customer and market insights
• Own Sweed’s positioning and narrative, grounded in the Revenue Optimization Flywheel and Six Strategic Pillars
• Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption
• Ensure every new feature has a clear “why now”, a strong value proposition, and readiness to drive adoption
• Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks
• Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications
• Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing across teams
• Represent Sweed in the market through thought leadership, events, and category storytelling
• Mentor and grow the marketing team into a high-performing GTM engine
• Deliver a living messaging framework, competitive playbooks, tiered GTM launch system, central product marketing hub, and regular market intelligence briefings for leadership and GTM teams

VP, Product Marketing and Marketing Strategy

Senior Director, Product Marketing

Product Marketing Manager – Chemical Supply Markets

Product Marketing Manager – Fluid Management, Instrument

Product Marketing Manager

Director, Product Marketing – GTM Lead