Area Manager – Customer Value, Communication Team

Swedbank Corporates & Institutions

Area Manager driving marketing automation strategy and execution at a major bank. Leading a team and collaborating across departments to enhance customer experiences in banking.

Posted 5/4/2026full-timeVilnius • 🇱🇹 LithuaniaMid-LevelSenior💰 €3,600 - €5,400 per monthWebsite

About the role

Key responsibilities & impact

Own the marketing automation strategy, roadmap, and execution
Drive digital sales growth from automated offers across daily banking products
Act as the main subject matter expert
Lead a team: manage, coach, and grow specialists
Collaborate closely with development, marketing, product, analytics, digital growth teams
Test, learn and iterate by running structured experiments
Lead strategic initiatives within your area of responsibility

Requirements

What you’ll need

3+ years in marketing automation, CRM or performance marketing
Proven ability to lead cross-functional initiatives and manage stakeholders
Leadership potential in building teams
Strong digital background with understanding of data and tools
Excellent collaboration skills
Marketing automation platforms: Pega Marketing, Unica
Customer journey management: engagement and lifecycle management
Reporting & analysis tools: Qlik Sense and BO reports, MS Office skills
Collaboration tools: Sharepoint, Jira, Confluence/Wiki

Benefits

Comp & perks

Health insurance
Company pension plan
Employee offer for banking products
Flexible working conditions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationCRMperformance marketingcustomer journey managementreporting toolsdata analysisdigital sales growthstructured experimentsengagement managementlifecycle management

Soft Skills

leadershipcollaborationstakeholder managementcoachingteam buildingcommunicationstrategic thinkingproblem solvingadaptabilityinitiative