Media Buyer, Creative Strategist

Sweat Pants Agency

Media buyer and creative strategist owning DTC growth accounts for performance marketing agency Sweat Pants Agency. Managing Meta campaigns, creative testing, landing pages, client relationships, and new-customer economics.

Posted 8/16/2026full-timeRemote • Alabama, Oklahoma, Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing DTC accounts, leveraging Meta advertising for eCommerce brands, and producing high-quality creative content. Proficient in analyzing performance metrics and optimizing campaigns to drive customer acquisition and revenue growth.

Highest-signal resume keywords

Meta Advertising ExperienceDirect-Response Writing AbilityAccount Management SkillsCreative DirectionBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CPA AnalysisROAS MeasurementLanding Page DevelopmentAd CopywritingCreative Brief WritingCustomer ResearchAd Performance AnalysisAOV OptimizationConversion Rate OptimizationCreative Quality Control

Soft Skills

Clear CommunicationCreative JudgmentClient Relationship ManagementProblem-SolvingCollaboration

Tools & Technologies

Claude CodeVercelOCR ToolsAd-Transcription ToolsShopify

Industry Keywords

DTC AccountsECommerceCustomer AcquisitionAdvertorialsCreative Strategy

About the role

Key responsibilities & impact

Own 4 to 6 DTC accounts end to end as strategist, media buyer, creative lead, and direct client contact
Manage client relationships, present results and plans, and defend strategic decisions
Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries to identify angles and objections
Use internal OCR and ad-transcription tooling to connect creative with account performance
Write creative briefs, scripts, hooks, ad copy, and advertorial copy
Direct editors and designers, run revision rounds, and maintain the quality bar
Launch approximately 8 to 10 new ads per week
Build and test advertorials, comparison pages, and product detail pages using Claude Code and Vercel
Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, and checkout
Report on new-customer economics using NC-CPA and NC-ROAS
Take client calls during US Eastern business hours

Requirements

What you’ll need

Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
Demonstrated results involving CPA, ROAS, revenue, and implemented changes
AI-native; already uses Claude or an equivalent tool as part of regular work
Ability to build and ship a landing page using Claude or equivalent
Ability to research, write, and build a converting page from scratch
Native or near-native English direct-response writing ability
Ability to write hooks, scripts, ad copy, and advertorials using customer language
Clear communication skills for explaining ideas, selling recommendations, pushing back with clients, and raising problems early
Creative judgment and ability to direct creative work and hand off appropriately
Ability to work US Eastern business hours for client calls
Ability to manage up to six accounts
Experience operating budgets ranging from $30,000 per month to $1,000,000 per month
Shopify store or eCommerce brand experience is a bonus

Benefits

Comp & perks

Work on real DTC and eCommerce brands with real budgets
Aggressive testing and rapid learning environment
Build scalable frameworks
Opportunity to grow into senior strategy
Increased responsibility and career growth based on performance
Remote work with worldwide hiring