Media Buyer – Creative Strategist

Sweat Pants Agency

Remote Media Buyer / Creative Strategist scaling DTC and ecommerce brands through Meta and TikTok advertising. Building creative testing roadmaps, managing large ad budgets, and diagnosing full-funnel performance.

Posted 8/16/2026full-timeRemote • Florida, Montana, Ohio, Pennsylvania, Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies for DTC/eCommerce clients, particularly across Meta and TikTok, with a strong focus on creative testing, client communication, and performance analysis. Proven ability to scale eCommerce brands and generate actionable insights from various sources.

Highest-signal resume keywords

Paid Media StrategyMeta Ads ManagementCreative Testing RoadmapsClient CommunicationUGC Sourcing and Direction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECommerce ScalingCPA AnalysisROAS MeasurementFunnel DiagnosisCreative Insight GenerationVideo EditingScript WritingAd Budget ManagementAd Variation CreationContent Direction

Soft Skills

OwnershipAdaptabilityClear CommunicationStrategic Decision-MakingUrgency

Tools & Technologies

MetaTikTokShopify

Industry Keywords

DTCECommerceUGCCreative TestingClient Management

About the role

Key responsibilities & impact

Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
Build creative testing roadmaps, develop angles, and write briefs for editors
Manage ad budgets ranging from $30k/month to $1m/month per client
Diagnose the full funnel and identify whether issues involve creative, offer, or conversion
Communicate results, plans, and next steps clearly with clients
Source UGC talent, write scripts, and direct content when needed
Generate new creative angles from reviews, competitor ads, and comments
Work with editors to create winning ad variations
Challenge assumptions, adapt quickly, and explain strategic decisions
Move quickly, follow through, and take ownership of outcomes

Requirements

What you’ll need

Hands-on experience scaling eCommerce brands
Experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results
Ability to own paid media strategy for DTC/eCommerce clients across Meta and TikTok
Ability to build creative testing roadmaps, develop angles, and write briefs for editors
Ability to diagnose whether funnel issues are related to creative, offer, or conversion
Clear client communication skills for presenting results, plans, and next steps
Experience sourcing UGC creators, writing scripts, and directing content when needed
Ability to derive creative insights from reviews, competitor ads, and comments
Experience collaborating with editors to create winning ad variations
Ability to challenge assumptions, adapt quickly, and explain strategic decisions
Ownership, urgency, speed, and follow-through
Shopify store or eCommerce brand ownership/operation is a bonus
Video editing or design skills are a plus

Benefits

Comp & perks

Work on real brands with real budgets
Aggressive testing and rapid learning environment
Opportunity to grow into senior strategy and take on more responsibility
Career growth opportunities based on performance