Sweat Pants Agency

Content & SEO Growth Strategist – Internal Marketing

Sweat Pants Agency

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇱 Poland

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Job Level

JuniorMid-Level

About the role

  • Lead Our Internal Content Strategy
  • Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps.
  • Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
  • Create detailed briefs, outlines, and pillar content plans based on data and AI insights.
  • Create and Optimize Content
  • Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
  • Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
  • Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance.
  • Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.
  • Drive Outreach and Authority Building
  • Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements.
  • Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
  • Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**.
  • Maintain and Refresh Evergreen Content
  • Audit and update content quarterly (e.g., “2025” → “2026”) to maintain accuracy and relevance.
  • Refresh underperforming content with updated examples, visuals, and keyword alignment.
  • Keep our content library aligned with current search trends, compliance standards, and industry changes.
  • Measure and Report Performance
  • Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**.
  • Monitor rankings, organic traffic growth, click-through rates, and content engagement.
  • Share monthly reports on key wins, insights, and optimization opportunities.

Requirements

  • 2–4 years of experience in **SEO strategy, content marketing, or organic growth** (agency or in-house experience).
  • Hands-on with **SEMRush**, **Google Search Console**, and **AdWords keyword tools**.
  • Comfortable using **AI tools** (like ChatGPT, Gemini, or Meridian) for ideation, drafting, and optimization.
  • Excellent writer and editor who can make complex topics clear, human, and engaging.
  • Strategic thinker who sees SEO as a system — connecting research, content, design, and development.
  • Self-starter who can take ownership, experiment, and drive results with minimal supervision.
Benefits
  • Join the team behind multiple **INC #1 fastest-growing brands**.
  • Work with top-tier marketers and creatives from across the U.S.
  • 100% remote, flexible, and outcome-driven environment.
  • Collaborative, low-ego culture focused on learning and results.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEO strategycontent marketingorganic growthkeyword researchcontent optimizationdata analysiscontent auditingperformance trackingbacklink buildingAI content drafting
Soft skills
writingeditingstrategic thinkingownershipexperimentationcommunicationcollaborationcreativityproblem-solvingadaptability