Senior Demand Generation Manager

Swap

Senior Demand Generation Manager at Swap driving SEO and content strategies to enhance organic growth. Collaborating across teams for measurable pipeline and revenue impact.

Posted 6/9/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $135,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve Swap’s SEO, AEO, and GEO strategy — improving discoverability across traditional search engines and AI-powered discovery platforms.
Identify high-intent keyword opportunities aligned to pipeline, and build content and page architecture to win them.
Build scalable backlink and authority-building programs to strengthen domain authority and organic performance.
Run ongoing competitive analysis across organic search, paid search, AI discovery surfaces, and positioning to surface gaps and emerging behaviors.
Design agentic, AI-assisted content workflows that accelerate high-quality production, optimization, testing, and distribution at scale.
Partner with web, design, and brand teams to improve site performance and conversion across the funnel.
Optimize landing pages, CTAs, forms, and user journeys; build a per-account and campaign landing-page system that supports targeted growth.
Analyze behavioral and funnel data to find drop-off points and growth opportunities, and run a disciplined experimentation program.
Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency and conversion.
Surface insights from paid campaigns to sharpen organic content — and vice versa.
Own the editorial calendar, asset library, and thought-leadership cadence, aligning content output to demand and account-based marketing.
Improve organic social discoverability and engagement, with a focus on LinkedIn and other relevant channels.
Partner with content, creative, and sales to build content that influences pipeline and revenue.
Track and report on growth metrics tied to pipeline and revenue influence.
Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
Translate performance data into clear insights and prioritized recommendations.

Requirements

What you’ll need

5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a track record of driving measurable pipeline.
Deep, hands-on expertise in technical and content SEO, plus a strong point of view on AEO/GEO and how AI-driven discovery is changing B2B buying.
Proven CRO experience — landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
Fluency with modern AI-assisted and agentic content/optimization workflows, and a builder’s instinct for turning manual work into scalable systems.
Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
Execution-oriented and outcome-driven — you ship, measure, learn, and iterate quickly.

Benefits

Comp & perks

Comprehensive health and wellness benefits.
Competitive salary and equity — share in the success you help build.
Retirement / pension contributions.
Hybrid, flexible work environment.
Enhanced parental leave.
Generous annual leave, plus a paid day off for your birthday.
Weekly team breakfast, plus regular socials and celebrations.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOAEOGEOkeyword analysisbacklink buildingcontent optimizationCROfunnel optimizationweb analyticsperformance reporting

Soft Skills

analyticalcross-functional collaborationexecution-orientedoutcome-drivencommunicationpartnershipcreativityproblem-solvingadaptabilitystrategic thinking