Paid Search Manager – Google, Bing

Swanson Health

Paid Search Manager leading and optimizing Google and Bing campaigns for Swanson Health Products. Focused on driving profitable growth across eCommerce in a remote role.

Posted 5/23/2026full-timeRemote • Illinois, North Dakota, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).
Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.
Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
Identify and execute new growth opportunities, that will drive incremental value.
Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
Conducts self in the presence of customers and community so as to present a professional image of SHP.

Requirements

What you’ll need

5+ years of hands-on paid search experience in eCommerce or DTC.
Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably.
Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools.
Experience managing $1M+ paid search monthly budgets with measurable business impact.
Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling.
Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization.
Deep experience with analytics tools like GA4 or Amplitude.
Strong ability to translate data into insights and actionable recommendations.
Experience working in-house for large brands or with major agencies — both are strong pluses.
Self-starter with a bias for action, curiosity, and continuous improvement.
Strongly Preferred: DTC e-com subscription business experience
Vitamins, supplements, wellness, skincare, or health-focused brands
High-SKU ecommerce environments
Shopify-based ecom businesses
Google Ads Certification

Benefits

Comp & perks

Fitness Center Reimbursement
Product Discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchcustomer acquisitioncampaign optimizationkeyword strategyad copy testingbid managementbudget pacinganalyticsperformance metricsdata analysis

Soft Skills

teamworkcustomer serviceanalytical mindsetcuriositycontinuous improvementcommunicationleadershipproblem-solvinginsight generationcross-functional collaboration

Certifications

Google Ads Certification