Head of Promotions Strategy and Operations
Swanson Health
full-time
Posted on:
Location Type: Remote
Location: Remote • North Dakota • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the enterprise promotional strategy, balancing short-term revenue performance with long-term margin, brand, and customer health.
- Lead the transition from a promotion-heavy model to a more disciplined, targeted, and sustainable approach.
- Evaluate promotional investments using rigorous financial and customer-impact analysis to inform decision-making.
- Establish and lead a formal promotion governance model, including decision rights, approval workflows, escalation paths, and compliance standards across all channels.
- Own and deeply understand the full promotion execution ecosystem, including source codes, promo codes, pricing profiles, offer codes, QA processes, URLs, cookies, and site logic.
- Provide ongoing oversight of all live and evergreen promotions to ensure accuracy, margin integrity, and consistent customer experience.
- Ensure promotional consistency throughout the customer journey.
- Build and own a comprehensive promotional performance measurement framework, including ROI, lift, elasticity, and customer behavior analysis.
- Own the response to promotion-related incidents, including customer-impacting errors and execution failures.
- Create and maintain clear documentation, standards, and playbooks for promotion setup, testing, execution, monitoring, and teardown.
Requirements
- 8+ years of experience in promotion strategy, pricing, growth, marketing operations, or related fields.
- Demonstrated experience owning complex, cross-functional processes with material financial impact.
- Strong analytical capabilities with experience evaluating promotional performance and financial trade-offs.
- Proven ability to influence senior stakeholders and establish governance in ambiguous environments.
- Experience in DTC eCommerce, retail, subscription, or consumer-focused businesses.
- Familiarity with pricing science, discount optimization, and experimentation frameworks.
- MBA or advanced degree in business, analytics, or a related field.
Benefits
- Fitness Center Reimbursement
- Product Discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
promotion strategypricinggrowth marketingfinancial analysiscustomer behavior analysisROI measurementelasticity analysisdiscount optimizationexperimentation frameworksQA processes
Soft skills
analytical capabilitiesinfluencing senior stakeholdersgovernance establishmentcross-functional process ownershipdecision-makingdocumentation skillsproblem-solvingcustomer experience focusleadershiporganizational skills
Certifications
MBAadvanced degree in businessadvanced degree in analytics