Digital Media Analyst
Swanson Health
full-time
Posted on:
Location Type: Remote
Location: Remote • North Dakota • 🇺🇸 United States
Visit company websiteJob Level
Junior
Tech Stack
SQL
About the role
- Collect, clean, validate, and analyze data from various paid media and digital platforms.
- Evaluate channel and campaign performance to identify trends, optimization opportunities, and ROI drivers.
- Support marketing attribution efforts, including analyzing conversion paths and informing multi-touch attribution models.
- Monitor key KPIs such as ROAS, CAC, CVR, CTR, impression volume, and spend pacing.
- Assist in forecasting performance scenarios and evaluating planned investment impacts.
- Build and maintain recurring dashboards, scorecards, and reports for the Paid Media team and marketing stakeholders.
- Ensure data accuracy, consistency, and integrity across all reports and visualizations.
- Communicate findings clearly through written insights, presentations, and data storytelling.
- Demonstrate accountability and ownership—show up, take responsibility, and contribute consistently.
- Share insights internally to elevate team understanding and inform strategic decision-making.
- Work closely with the Paid Media team to understand data needs and deliver actionable insights.
- Support media planning initiatives through data-informed recommendations.
- Participate actively in team culture: Develop analyses, dashboards, and insights. Share learnings and elevate visibility across the organization.
- Assist in knowledge sharing through documentation, internal training, and communication efforts.
- Support broader marketing and analytics initiatives as needed.
Requirements
- Bachelor’s degree in data analytics, marketing analytics, statistics, mathematics, business, or a related field.
- 1–3 years of experience in digital marketing analytics, media analytics, or a similar analytical role.
- Strong analytical thinking with the ability to translate media data into actionable insights.
- Understanding of paid media channels (paid search, paid social, display, video, affiliate, etc.).
- Familiarity with marketing attribution concepts and multi-touch attribution approaches.
- Ability to write SQL queries for data extraction and analysis, with hands-on experience building or interpreting dashboards in Power BI.
- Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
- High attention to detail to ensure accuracy and reliability of analyses and reports.
- Collaborative mindset and ability to work effectively with cross-functional teams.
Benefits
- Fitness Center Reimbursement
- Product Discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisdata cleaningdata validationmarketing attributionSQLPower BIKPI monitoringforecastingdashboard creationdata storytelling
Soft skills
analytical thinkingcommunicationattention to detailcollaborationaccountabilityownershippresentation skillsknowledge sharingstrategic decision-makingteam culture participation
Certifications
Bachelor’s degree in data analyticsBachelor’s degree in marketing analyticsBachelor’s degree in statisticsBachelor’s degree in mathematicsBachelor’s degree in business