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Marketing Automation, CRM Strategist
Swank Motion Pictures, Inc.Marketing Automation & CRM Strategist at Swank Motion Pictures focusing on email and CRM strategies. Collaborating with cross-functional teams to drive company growth in a non-theatrical distribution.
About the role
Key responsibilities & impact- Swank Motion Pictures is seeking a Marketing Automation & CRM Strategist to manage email marketing strategies. Responsibilities include lifecycle strategy, CRM management, performance measurement, and campaign execution. Collaboration with marketing and sales teams is essential to align messaging and achieve company growth.
Requirements
What you’ll need- - 5+ years of experience in email marketing, lifecycle marketing, or marketing automation
- - Proven experience owning lifecycle marketing strategy end-to-end
- - Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
- - Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
- - Strong expertise in database segmentation, dynamic content, and workflow automation
- - Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
- - Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
- - Strong analytical skills with experience leveraging data to drive strategic decisions
- - Experience aligning marketing automation with sales processes and CRM systems
- - Working knowledge of email design best practices; HTML/CSS knowledge a plus
- - Excellent project management skills with the ability to manage multiple campaigns simultaneously
- - Strong cross-functional collaboration and communication skills
- - Highly organized, detail-oriented, and proactive problem solver
Benefits
Comp & perks- - Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
- - 401(k) plan with employer match
- - Competitive paid time off: vacation, personal time, holidays, and winter break
- - Company sponsored volunteer & community outreach opportunities
- - Organizational growth potential through our company sponsored trainings
- EOE, including disabilities and Veterans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketinglifecycle marketingmarketing automationcontent strategydatabase segmentationdynamic contentworkflow automationHTMLCSSdata analysis
Soft Skills
project managementcross-functional collaborationcommunicationorganizational skillsproblem solvingdetail-orientedproactive