Performance Marketing

• Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets.
• Localize messaging and campaign tactics to regional buyer behaviors, regulations (e.g. GDPR), market expectations and language.
• Benchmark competitors in-region and incorporate insights into campaigns.
• Align closely with regional sales, industry marketing leaders translate GTM goals into action.
• Manage campaign types including email, organic social, webinars, events, etc.
• Integrate ABM practices into campaign approach.
• Personalize messaging using intent data and region-specific personas.
• Oversee campaign execution and cross-functional coordination across time zones.
• Recommend region-specific innovation in tactics, partnerships, or media.
• Optimize performance by tracking regional channel mix effectiveness.
• Conduct A/B tests across content formats and targeting methods tailored to regional segments.
• Lead and support Europe-based field events, roundtables, and webinars.
• Coordinate promotion, logistics, localization, and speaker prep.
• Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences.
• Write short-form content including blogs, social posts, video scripts, etc.
• Collaborate on long-form content.
• Provide feedback to the content and design teams based on local market trends.
• Execute campaigns that convert regional leads into opportunities.
• Monitor and report on campaign performance specific to each region.
• Track pipeline contribution, ROI, and influenced revenue at a regional level.

Marketing Campaign Manager

EMEA Paid Media Director

Demand Generation Manager

Content Strategist – Paid Social, AI Video

Paid Media Lead