Surplex

Marketing CRM Specialist

Surplex

full-time

Posted on:

Location Type: Hybrid

Location: Düsseldorf • Germany

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About the role

  • Actively shape direct communication channels with bidders and sellers
  • Have a measurable impact on growth, activation and retention
  • Plan, build and optimize CRM campaigns in Bloomreach
  • Develop targeted communication flows for auction-related, seller and bidder segments
  • Establish always-on automations
  • Develop and maintain the underlying templates, rules and filter logic for tailor-made campaigns
  • Measure performance, analyze user behavior and derive concrete optimizations
  • Ensure tight integration between HubSpot, Salesforce and Bloomreach
  • Collaborate with regional marketing, sales and content teams

Requirements

  • Experience in CRM management, ideally with Bloomreach or similar systems
  • Experience planning, executing and optimizing CRM campaigns
  • Knowledge of audience segmentation, templates and automations
  • Experience analyzing campaign performance and deriving improvements
  • Experience integrating CRM, marketing and sales systems (e.g. HubSpot, Salesforce, Bloomreach)
  • Analytical mindset and a structured way of working
  • Proactive, solution-oriented and committed
  • Strong collaboration skills with marketing, sales and content teams
  • Independent and reliable working style
Benefits
  • Disability insurance and a group accident insurance
  • 30 days of annual leave
  • A modern office with plenty of parking
  • Up to 30 days of workation per year
  • Professional development opportunities
  • Additional benefits such as subsidies for Urban Sports Club, the Deutschlandticket (public transport pass), JobRad (company bicycle program) and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementaudience segmentationcampaign performance analysisautomation developmenttemplate creationfilter logiccampaign optimizationdata analysis
Soft Skills
analytical mindsetstructured working styleproactivesolution-orientedcollaboration skillsindependent workingreliable working