Senior Product Marketing Manager
Surgo Health
full-time
Posted on:
Location Type: Hybrid
Location: Washington • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- You will own Surgo Health’s marketing and shape how BehavioralPulse™, Mosaic™, and Derin™ are positioned, communicated, and understood.
- You will define how we tell our story to the healthcare industry, how we generate demand, and how we support the sales engine with clear, differentiated messaging.
- Develop and refine the core narratives for BehavioralPulse, Mosaic, and Derin.
- Own white papers and research-driven articles that establish Surgo Health as a voice of authority in Life Sciences data & AI.
- Partner with customers and internal teams to surface stories of real‐world impact: how our platform changed outcomes, decisions, or behaviors.
- Create decks, one-pagers, product briefs and competitive differentiation materials to arm sales, account teams and partners.
- Plan and execute our presence at key industry events, as well as digital webinars, ensuring each appearance advances our positioning and pipeline.
- Collaborate with the GTM team to build scalable demand systems: top-of-funnel content, nurture programs, event funnels, partner co-marketing. Continuously test, measure and improve lead flow and conversion from marketing qualified leads (MQLs) into the sales pipeline.
Requirements
- Have 4+ years of experience in product marketing in healthcare, growth marketing or a similar role ideally in B2B SaaS and/or startups.
- Possess intimate knowledge of the healthcare market across Public Health, Philanthropy, Payors, and Life Sciences
- Are a strong writer and storyteller: you write fluidly, clearly, persuasively, and can take technical ideas and convert them into compelling narratives.
- Are excited by working with multiple products concurrently, and comfortable creating coherence across a product suite.
- Thrive in an environment where you’ll be setting up functions, defining processes, and driving forward with limited precedent.
Benefits
- - Fantastic, fun and collaborative colleagues; opportunity to solve tough challenges in healthcare
- - Ability to be entrepreneurial and tremendous opportunities for growth
- - Public Benefit Corporation with an impact and equity mission
- - Competitive compensation and health benefits
- - Generous PTO, 10+ holidays
- - Highly competitive 401K
- - Professional Development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggrowth marketingcontent creationnarrative developmentlead generationdata analysiscompetitive differentiationwhite paper writingresearch-driven writingstorytelling
Soft skills
strong writingpersuasive communicationcollaborationadaptabilityproblem-solvingcreativityorganizational skillsstrategic thinkingproject managementcustomer engagement