Surfshark

Senior Lifecycle Marketing Manager

Surfshark

full-time

Posted on:

Location Type: Hybrid

Location: Vilnius • Lithuania

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Salary

💰 €2,700 - €4,700 per month

Job Level

Senior

About the role

  • Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Engagement);
  • Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs;
  • Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
  • Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
  • Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

Requirements

  • Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry);
  • Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage);
  • Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
  • Data-driven approach to campaign analysis, testing and roadmap development;
  • Strong organisational and project management skills to manage multiple campaigns and projects concurrently;
  • Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation;
  • Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).
Benefits
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcampaign analysisdata insightslifecycle automationsmulti-channel campaigning
Soft Skills
entrepreneurial mindsetorganisational skillsproject managementeffective communicationcollaboration