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About the role
Key responsibilities & impact- Plan and execute our industry event presence — trade shows, conferences, and sponsorships — from strategy through on-site execution and post-event follow-up.
- Own the field event program: regional dinners, customer roundtables, partner events, and executive engagements.
- Manage the full event lifecycle, including vendor selection and management, booth design, pre- and post-event outreach, swag, logistics, and lead capture.
- Drive ABM execution across events: ensure target accounts are invited, engaged on-site, and handed off to sales with a clear follow-up plan.
- Coordinate the webinar program end-to-end: platform management, promotion, live production, and follow-up.
- Partner with Product Marketing and Alliance partners to deliver co-marketing and thought leadership webinars that convert.
- Produce SEO-optimized blog content using AI tools against keyword briefs supplied by the SEO agency.
- Edit, fact-check, and publish on a consistent editorial cadence; maintain on-page SEO hygiene in partnership with the agency.
- Own organic social strategy on LinkedIn: editorial calendar, content production, and community engagement.
- Build an employee advocacy motion that amplifies events, webinars, content, and product launches.
- Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing.
- Partner with Customer Success and Product Marketing to identify advocates, gather stories, and feed the advocacy pipeline.
- Build and execute campaigns in HubSpot — including segmentation, nurture workflows, event follow-ups, and webinar journeys — in partnership with RevOps, who owns platform administration and data operations.
- Maintain clean campaign attribution so pipeline contribution is measurable by program.
Requirements
What you’ll need- 4-6 years of B2B marketing experience, ideally in SaaS.
- Hands-on experience running industry and field events from strategy through flawless execution.
- Proven track record of running webinar programs that generate pipeline, not just registrations.
- Strong writing and editorial judgment; comfortable using AI tools to produce brand-aligned content from a brief.
- Working knowledge of HubSpot (or a similar marketing automation platform) and ABM principles.
- Experience partnering with sales on account-based programs and with agencies on SEO and paid search.
- Detail-obsessed program manager who can run multiple workstreams in parallel without dropping the ball.
- Comfort with data and reporting — you know whether your programs are working and can make the case with numbers.
Benefits
Comp & perks- Remote-friendly policy
- Medical/vision/dental insurance
- Flexible PTO policy and ten paid holidays
- Parental leave
- Professional development allowance
- Community involvement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event managementwebinar program managementSEO optimizationcontent productioncampaign attributionaccount-based marketing (ABM)data analysisvendor managementlead capturemarketing automation
Soft Skills
detail-orientedstrong writingeditorial judgmentproject managementcommunicationcollaborationstrategic thinkingcommunity engagementcustomer advocacymulti-tasking