Demand Generation Manager

Suralink

Demand Generation Manager managing digital marketing programs and pipeline generation tasks at Suralink, a SaaS technology company. Focusing on paid campaigns, emails, and reporting analytics.

Posted 4/25/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, build, and optimize paid media, email, landing page, and ABM digital programs.
Own budget pacing, bid strategy, audience targeting, creative testing, and channel mix.
Build and execute owned email programs — nurture tracks, product announcements, re-engagement, and event follow-ups in HubSpot.
Execute ABM digitally across paid and owned channels.
Build, launch, and maintain campaign landing pages with clean tracking, fast load times, and conversion-oriented design.
Serve as the team's marketing automation expert for campaign execution.
Own demand gen reporting: channel performance, funnel conversion, and pipeline sourced by channel.

Requirements

What you’ll need

5-7 years of B2B demand generation experience, ideally in SaaS.
Hands-on expertise running paid campaigns in LinkedIn Ads and at least two of: Meta, Google Display, programmatic DSPs, and CTV / OTT platforms.
Deep HubSpot (or comparable MAP) skills — you can build workflows, landing pages, and reports without hand-holding.
Experience running ABM programs digitally, including target account audience setup and tiered campaign execution.
Working knowledge of ABM platforms (6sense, Demandbase, RollWorks, or similar).
Strong analytical chops: comfortable building funnel models and reporting in HubSpot, spreadsheets, and a BI tool.
Bias toward testing, iteration, and making decisions with data.
Clear communicator who can translate channel performance into a story sales and leadership understand.

Benefits

Comp & perks

Remote-friendly policy
Medical/vision/dental insurance
Flexible PTO policy and ten paid holidays
Parental leave
Professional development allowance
Community involvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationpaid media campaignsemail marketingABM programsfunnel modelingcampaign reportingaudience targetingcreative testingconversion optimizationdata analysis

Soft Skills

clear communicationanalytical thinkingtesting and iterationdecision making with data