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Media Buyer, Creative Strategist
Sur GlobalPaid Social Media Buyer managing and scaling social campaigns across Meta, TikTok, and LinkedIn for e-commerce company. Collaborating closely with the Senior Media Buyer and leadership team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing paid social campaigns across Meta, TikTok, and LinkedIn, with a strong focus on data analysis and creative strategy development. Proven ability to scale ad budgets and translate performance insights into actionable recommendations.
Highest-signal resume keywords
Paid Social Campaign ManagementMeta Ads Manager ProficiencyBudget Scaling ExperienceAnalytical Skills for KPI TrackingCreative Brief Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisKPI TrackingBudget PacingBid ManagementCreative Strategy Translation
Soft Skills
Proactive Work StyleSelf-DirectedCollaboration with Leadership
Tools & Technologies
MetaTikTokLinkedInSocial Cat
Industry Keywords
Paid Social StrategyUser-Generated Content (UGC)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Click-Through Rate (CTR)
About the role
Key responsibilities & impact- Build and execute paid social strategy across Meta (primary), TikTok, and LinkedIn in collaboration with the Senior Media Buyer
- Manage and optimize day-to-day campaigns across all paid social channels, including budget pacing and bid management
- Scale paid social budgets from current levels ($70–80K/month) toward company growth targets ($200–300K/month range)
- Analyze campaign performance daily — tracking KPIs including CPA, CPC, ROAS, and CTR — and translate findings into actionable insights
- Develop and deliver creative briefs to the design and video production teams based on platform performance data and creative learnings
- Source UGC creators through platforms such as Social Cat to support creative pipeline and campaign variety
- Handle initial creator intake and coordination (product shipping managed by a separate team)
- Report performance and creative learnings back to the Senior Buyer and leadership, explaining the "why" behind results — not just the "what"
- Identify underperforming creative early, iterate quickly, and recommend new creative angles backed by data
- Stay current on platform changes, new ad formats, and audience optimization strategies across Meta, TikTok, and LinkedIn
Requirements
What you’ll need- 3+ years of hands-on experience managing paid social campaigns, with a proven track record of actively scaling paid social programs (not just executing against an existing playbook)
- Advanced proficiency in Meta Ads Manager — you know the optimization levers inside out and do not need a learning curve
- Demonstrated ability to scale ad budgets significantly (e.g., from $20K to $80K+/month or equivalent growth trajectory)
- Strong analytical skills: comfortable working with campaign data, KPIs, and performance dashboards to draw actionable conclusions
- Experience translating performance data into creative strategy — writing briefs, identifying creative gaps, and guiding production teams
- Fluent English (C1 or above) — written and spoken; you will write ad copy for English-speaking audiences and collaborate daily with a US-based leadership team
- Proactive, self-directed work style — brings recommendations and improvements without waiting to be told
- Availability to work 9 AM – 5 PM Central Time (CT)
Benefits
Comp & perks- Compensation: $3,500–$4,500 USD/month (base)
- Schedule: Remote | Monday–Friday | 9 AM – 5 PM CT
- PTO: 12 flexible days per year