Performance Marketing

• Manage and optimize daily paid media budgets and campaigns across Google Ads, Meta, Apple Search Ads, and other channels to hit CAC and ROAS targets
• Lead expansion into new ad channels (TikTok, YouTube, Reddit, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix
• Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
• Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel
• Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
• Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to better understand opportunities for improvement
• Report on performance to leadership with clear insights and recommendations for optimization
• Stay current on platform updates , industry trends, and competitive landscape to identify new opportunities

Performance Marketing Manager

Senior Paid Media Analyst

Paid Social Specialist

Paid Media Manager

Growth & Performance Marketing Manager – DTC focus

Freelance Digital Copywriter/Linguist – Search Advertising PPC