Analista de Mídia Paga Sênior
RD Station
Performance Marketing Manager
SuperSummary
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage and optimize daily paid media budgets and campaigns across Google Ads, Meta, Apple Search Ads, and other channels to hit CAC and ROAS targets
- Lead expansion into new ad channels (TikTok, YouTube, Reddit, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix
- Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
- Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel
- Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
- Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to better understand opportunities for improvement
- Report on performance to leadership with clear insights and recommendations for optimization
- Stay current on platform updates , industry trends, and competitive landscape to identify new opportunities
Requirements
- 4-7+ years of performance marketing/paid media experience at high-growth companies with particular expertise in Google Ads and Meta Ads
- Proven track record of scaling high-volume paid channels (via both web and mobile app-based products) while maintaining or improving efficiency metrics
- Strong design and copywriting sense and ability to develop effective creative strategies alongside Content and Product team members
- In-depth analytical skills with experience using top analytics and A/B testing platforms (Google Analytics, Amplitude, etc.)
- Prior experience using AI for creative experimentation, campaign analysis, and marketing automation
- Experience with creator/influencer-driven marketing strategies on channels like Instagram, TikTok, YouTube, etc.
- Excellent communicator who thrives in a fully remote, highly collaborative team. B2C, SaaS/subscription, EdTech, or related experience is highly preferred.
Benefits
- Competitive salary, benefits, and vacation policy
- Workspace improvement stipend
- Professional development and learning stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid mediaGoogle AdsMeta AdsA/B testinganalyticscampaign analysiscreative strategiesbidding strategiesattribution models
Soft skills
analytical skillscommunicationcollaborationcreativityleadership