Director of Digital, Lifestyle Marketing

Superstar Car Wash

full-time

Posted on:

Location Type: Hybrid

Location: Phoenix • Arizona • Connecticut • United States

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Salary

💰 $160,000 - $175,000 per year

Job Level

Lead

About the role

  • Were looking for a strategic, data-driven marketing leader to own and operate our Targeted Marketing Engine, driving measurable growth across acquisition, conversion, retention, and loyalty.
  • This role sits at the intersection of digital marketing, lifecycle strategy, and analytics, leveraging Customer Data Platform (CDP), CRM, predictive modeling, and AI-driven personalization to deliver industry-leading ROAS and CAC.
  • Youll transform insights into actionable strategies, optimize paid media, and orchestrate personalized journeys that maximize Lifetime Value (LTV) and revenue.
  • This is a rare opportunity to build an end-to-end digital marketing strategy for a fast-growing brand and set the standard for the car wash category.
  • This is a high-ownership, individual contributor role that operates through strong partnership leveraging paid media and lifecycle agencies, platform customer success teams, and internal collaborators across analytics, brand, and marketing to drive scale and results.
  • Own and actively operate our Targeting Engine, powered by our CDP, spanning paid digital, CRM, lifecycle, and other targeted marketing channels.
  • Translate data and predictive outputs into audience strategies, offer frameworks, journey design, and channel prioritization.
  • Ensure insights are consistently applied across the full funnel: acquisition, trial, frequency, conversion, retention, and loyalty.
  • Using our platforms and in partnership with platform partners, drive personalization and relevance at scale through segmentation, predictive modeling, and AI-driven decisioning.

Requirements

  • 8-12+ years of experience in digital marketing, marcom intelligence, growth analytics, or performance marketing required
  • Background in B2C consumer brands strongly preferred
  • Hands-on experience with CDPs, CRM/lifecycle platforms, and paid digital channels; familiarity with platforms such as Segment, Simon Data, Attentive, Klayvio, Blaze, GA4, GMB, and Meta strongly preferred
  • Demonstrated ownership of measurable growth outcomes, including ROAS, CAC, LTV, and incremental revenue
  • Strong analytical background with a proven ability to turn data into clear marketing actions and strategies
  • Experience across the full marketing funnel: acquisition, lifecycle, retention, and loyalty (subscription or membership models a plus)
  • Proven experience leading agencies and platform partners and holding them accountable for performance and ROI
  • Experience designing and running A/B tests at scale
  • Proficiency in Power BI or similar BI tools; able to communicate insights clearly to business and executive audiences
  • Confident, credible communicator with the ability to influence senior leaders and cross functional partners
  • A collaborative, customer-first builder mindset with comfort operating in fast-moving environments.
Benefits
  • Medical/Dental/Vision/401k
  • Basic/Voluntary Life Insurance
  • Short Term and Long Term Disability Insurance
  • Employee Assistance Program
  • Paid vacation and sick time
  • Weekly Pay
  • Unlimited free car washes
  • Tuition reimbursement
  • Employee Referral Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggrowth analyticsperformance marketingpredictive modelingA/B testingdata analysiscustomer segmentationjourney designchannel prioritizationmeasurable growth outcomes
Soft skills
strategic thinkingdata-driven decision makingcollaborationcommunicationinfluencingownershipcustomer-first mindsetleadershipanalytical thinkingadaptability