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Product Marketing Specialist
SupermicroProduct Marketing Specialist creating technical content and campaigns for Supermicro’s AI, enterprise, and edge computing solutions. Translating complex technology into customer-focused messaging and driving lead generation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and technical content creation, with a strong focus on B2B IT and AI solutions. Proficient in producing high-quality marketing materials and conducting market analysis to drive lead generation and support product launches.
Highest-signal resume keywords
Product Marketing ExperienceB2B IT/Server/Networking/AI KnowledgeAdvanced Proficiency in Outlook, Excel, and PowerPointProficiency in Photoshop, InDesign, FigmaHigh Level of English Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical Content CreationMarket AnalysisLead GenerationProduct Launch CampaignsEditing Marketing Content
Soft Skills
Attention to DetailCreative CommunicationFlexibilityTeam CollaborationAbility to Work Under Minimal Supervision
Tools & Technologies
PhotoshopInDesignFigmaOutlookExcelPowerPoint
Industry Keywords
Technical MarketingSales PipelineCustomer-Focused MessagingAI SolutionsGlobal Team Experience
About the role
Key responsibilities & impact- Lead development of technical marketing content across Supermicro’s product portfolio and all stages of the sales pipeline
- Create brochures, web content, social media content, product specifications/datasheets, sales collateral, and video content
- Consult with product managers, system engineers, and technical staff to understand products and translate technical features into customer-focused messaging
- Work with hardware and software partners to promote Supermicro as a provider of AI, enterprise, and edge solutions
- Ensure correctness, clarity, and quality of outward-facing technical marketing content
- Own several product portfolios and execute regular product launch and promotion campaigns
- Drive lead generation and nurturing throughout the sales pipeline
- Provide product marketing support for trade shows and other events
- Conduct product, market, and competitor analysis against key buying criteria
Requirements
What you’ll need- 4 years of marketing or communications work experience in the technology industry, or 2 years with a graduate qualification in a marketing or technology-related field
- Product marketing experience and/or experience in B2B IT/server/networking/AI highly regarded
- Genuine interest in the technology industry and/or AI
- Ability to quickly grasp new and complex technical concepts
- High level of English proficiency
- Native-level English and ability to communicate concisely and creatively in written English essential
- Proven experience producing and/or editing English-language marketing content for customer or end-user audiences
- Keen eye for detail and ability to produce and review high-quality, consistent content while adhering to strict deadlines
- Advanced proficiency in Outlook, Excel, and PowerPoint
- Proficiency in Photoshop, InDesign, Figma, or other design software highly regarded
- Flexible and positive attitude; able to work well under minimal supervision
- Experience working with teams across multiple regions and/or in a global team would be a plus
- Work permit/ARC sponsorship available for candidates meeting or exceeding the requirements
Benefits
Comp & perks- Comprehensive benefits package
- Potential participation in bonus programs
- Potential participation in equity award programs
- Work permit/ARC sponsorship available for candidates meeting or exceeding role requirements