Senior Marketing Manager

Supermicro

Senior Marketing Manager leading lead management and sales pipeline optimization at Supermicro. Focusing on improving conversion rates and cross-functional collaboration between Marketing and Sales teams.

Posted 6/11/2026full-timeSan Jose • California • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead our Lead Management and Sales Pipeline Operations function.
Optimize the end-to-end lead lifecycle — from capture and qualification to routing, nurturing, and conversion into a high-quality sales pipeline.
Track key metrics including New Leads, MQL volume, Sales Registered Leads, Sales Engagement %, lead velocity, and conversion rates.
Drive progress against registered leads from Marketing, increasing New Lead → Registered Lead conversion rate, Registered Lead → Customer conversion rate.
Identify bottlenecks and implement solutions to improve pipeline health and sales engagement.
Design, optimize, and manage MQL qualification criteria, scoring, and routing processes.
Lead cross-functional programs with Sales teams to test and scale new lead initiatives.
Drive continuous improvement of sales tools and processes, including one-click status updates, email templates, search functionality, reminders etc.
Collaborate closely with Sales leadership to increase adoption and engagement with Marketing-qualified leads.
Manage end-to-end lead processes for major events and campaigns, including capture, processing, MQL conversion, post-event follow-up, and performance reporting.

Requirements

What you’ll need

8+ years of hands-on experience in B2B lead management, marketing operations, or sales pipeline optimization, preferably in the technology or hardware sector.
Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.
Strong analytical skills with experience building and presenting pipeline dashboards and executive reports.
Hands-on experience with CRM (Salesforce, HubSpot) and marketing automation platforms.
Demonstrated ability to manage cross-functional projects and influence Sales teams.
Data-driven mindset with strong focus on process optimization and results.
Excellent communication, collaboration, and project management skills.

Benefits

Comp & perks

Comprehensive benefits package
Eligibility for other forms of compensation, such as participation in bonus and equity award programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead managementsales pipeline optimizationMQL qualificationconversion rate improvementdata analysispipeline dashboard creationexecutive reportingprocess optimizationproject management

Soft Skills

analytical skillscommunicationcollaborationinfluenceresults-orientedproblem-solving