Superloop

Senior Marketing Data Scientist

Superloop

full-time

Posted on:

Location Type: Hybrid

Location: Colombo • Sri Lanka

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Build and manage customer segmentation models to support targeted marketing and product strategies.
  • Develop predictive models to forecast customer churn, conversion, and lifetime value.
  • Conduct attribution modelling to understand marketing channel effectiveness.
  • Design dashboards and data visualisations for marketing KPIs and ROI reporting.
  • Support A/B testing, uplift modelling, and campaign measurement frameworks.
  • Collaborate with stakeholders across Marketing, Product, and Data teams in Australia.
  • Contribute to the evolution of AI-driven personalisation and lead scoring models.
  • Identify opportunities to optimise media budget allocation through data.

Requirements

  • Bachelor’s degree in statistics, mathematics, data science, computer science, or a related field.
  • 5–10 years of experience in marketing analytics or data science, ideally for telco, B2C, or subscription-based businesses.
  • Strong command of SQL, Python or R, and BI tools (e.g., Power BI, Tableau).
  • Familiarity with Google Analytics, Adobe Journey Optimiser / Target or /CDP, or similar marketing platforms.
  • Experience with predictive modelling, clustering, attribution models, and funnel analysis.
  • Comfortable working in cross-border teams with clear communication and project ownership.
  • Exposure to AI/ML, marketing automation, or personalisation technologies is a plus.
Benefits
  • Health insurance
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer segmentation modelspredictive modelsattribution modellingA/B testinguplift modellingdata visualisationsSQLPythonRpredictive modelling
Soft Skills
collaborationcommunicationproject ownership
Certifications
Bachelor’s degree in statisticsBachelor’s degree in mathematicsBachelor’s degree in data scienceBachelor’s degree in computer science