Superlogic

Head of Marketing

Superlogic

full-time

Posted on:

Location Type: Hybrid

Location: Miami • Florida • 🇺🇸 United States

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Salary

💰 $175,000 - $190,000 per year

Job Level

Lead

About the role

  • Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
  • Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
  • Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.
  • Lead annual planning, forecasting, and budget management for marketing functions.
  • Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
  • "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
  • Oversee paid and organic customer acquisition across channels to drive users to the Bookit.com platform.
  • Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
  • Develop and refine Bookit.com’s brand positioning (both B2B and D2C), messaging, and creative strategy.
  • Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.
  • Oversee public relations (via an outside agency)
  • Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit’s appeal.
  • Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.
  • Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
  • Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.

Requirements

  • 7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)
  • 3-5 years experience as a senior marketing leader.
  • Experience working with enterprise partners to market white-label software platform deployments.
  • Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
  • Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
  • Experience building and leading teams through high-growth phases, ideally from Series A to scale.
  • Ability to own a function from ideation through execution with high accountability and extreme attention to detail.
  • Strong understanding of brand development, positioning, and creative direction.
  • Proficiency in marketing analytics, attribution, CRM, and automation tools.
  • Evolving understanding of AI Search and Agentic AI on marketing landscape.
  • Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
  • Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.
  • Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.
  • Spanish language proficiency a plus.
  • Location: Miami (Hybrid preferred); remote considered for highly qualified candidates.
Benefits
  • Health care plan (Medical, Dental & Vision) Available on the 1st of the month after 60 days of employment
  • Vacation: Flexible/Unlimited PTO with manager approval.
  • 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment
  • Collaborative culture with industry veterans and mission-driven builders

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggrowth marketingperformance marketingmulti-channel acquisitioncustomer retentionmarketing analyticsCRMautomation toolsA/B testingSEO
Soft skills
leadershipcommunicationteam buildingstrategic thinkingattention to detailentrepreneurial mindsetresourcefulnessinfluencingcollaborationmentoring